Using Public Short Ratio Or Psr To Trade

Public Short Ratio (PSR), also known as non-member short ratio, can be a helpful indicator to trade stock markets. It is used by many traders to find trading opportunities and to predict market movements. Public short ratio is defined as the ratio between public short selling number and total short selling number.

PSR = Total public short sells/total short sells.

The PSR ratio is disclosed by markets on a daily basis. High PSR values shows that the public are more bearish and low PSR values shows the public are more bullish. Although the ratio itself is an easy-to-use indicator, most traders use this ratio as a 10 day moving average. This makes interpretations easier and offer better flexibility. 25% of moving average is taken as the crossing point. When ever the 10-day moving average is above 25%, the market is considered bullish and when ever the moving average is below 25%, the market is considered bearish. The more the ratio stays above/below the 25% level, the more the chance of market reversal.

The basic idea behind public short ratio is public or retail traders are the worst short sellers; when compared to institutional traders and exchange member short sellers. So it is a good strategy to buy whenever public short and sell whenever go. Although sounds awkward the strategy has a high success history, especially for swing traders and long-term traders.

Advantages of public short ratio include 1) its is simple and easy-to-use, 2) has a good success history, 3) it is suitable for most traders, 4) offer better results when combined with other indicators, 5) has support available in most trading platforms and 6) is scalable with user demands.

Disadvantages of PSR include 1) it is less effective of short-term traders like day traders, 2) there is a good amount of risk associated with it, 3) the strategy does not work always as there can be situations where public are right, 4) the strategy may not work in high-volatile markets and 5) is not so suited for novice traders, especially who are not certain about minimizing their downside risks and hedging their positions.

The Lowdown on the Orchard Bank Secured Credit Card

When your credit history is proving to be a hindrance to your financial well-being, perhaps it is time for you to get a secured credit card. One of the cards worth your consideration would be the Orchard Bank MasterCard secured card issued by the HSBC Bank of Nevada.

This card targets customers with poor or limited credit ratings, and aids them towards improving their credit histories. A secured credit card works by requiring the card holder to deposit cash into their credit card account prior to utilization. This way, this credit card prevents its card owners from incurring more debt whilst helping them re-establish their credit history.

An additional advantage unique to this card is that the deposits in the account are paid interests by the bank. In the effort to establish a healthy credit rating, customers must bear in mind that late payments must be avoided, and they have to be aware of the current annual percentage rate for the card as the APR of the Orchard Bank Secured Credit card is based on a variable rate. Although, the regular rate now stands at 15.90%, the actual rate is dependent on the Prime Rate. APRs for cash advances are higher than most cards at 23.40%, with a minimum rate of 19.99%.

Interestingly enough, the annual fees for the Orchard Bank Secured Credit Card is lower than other most unsecured credit cards. Balances above $1000 will only incur fees of $35 whilst card holders who have charged more than their credit limits will only be charged only $29. Also, there are periodic reviews of the credit limit for each account, so regular payments will enable the card holder to obtain higher credit limits and at the same time improving their credit history.

Finally, the Orchard Bank secured credit card also offers a lot of perks not evident in other competing credit cards. These would include Internet services, emergency replacements for stolen cards as well as numerous protection services against fraud and identity theft.

What Is The True Meaning Of Finance

The definition of finance is the provision of funds or loan supplied to an individual or company. Often this term is used for the study of economics and how money is controlled. It can be also defined as the management of funds and capital required by a business and private activities. Management of finance has also developed into a specialized branch within the financial sector and is carried out by finance managers.

Managing this involves dealing with the optimization and allocation of funds to various areas either by borrowing or by using those available from internal resources. The word Optimizing may sound strange but it refers to taking measures that minimize the cost of financing while simultaneously attempting to maximize the profits out of the employed finance. Bad debts are poor finance management where rules have not been followed; the result of this is depressed markets, low production and a cash crisis. It is for this very reason that finance managers are very careful with finance they agree too and where it is funded from.

It is not uncommon to hear finance managers referred to as bean counters as they are looking at immediate returns and initial costs against the potential at a later stage. Finance managers are the pessimists whereas sales managers are the optimists who look to the future and not to the past! Often though, problems occur with small businesses who fail to see the distinction between a business loan and a personal one. Most lenders will cancel the loan if they feel they have been deceived this way because they are unsure what the money is to be invested in.

Hopefully by educating the small (and large) business owners of their fiscal responsibilities they may build the basis of an improved company in the future. Small businesses can be very flexible, however, and call upon friends, other businesses, family members, even their own bank for finance.

Finance managers can help improve their company’s profits by using external sources which also lessens the risk on them at the same time. The famous comedian Bob Hope best summed up the subject when he once said; a bank is a place that will lend you money but only if you can prove that you don’t need it.

What More You Need to Know About Small Business Cash Advance

Small Business Cash Advance is almost similar to a small amount of business loan your business house applies and receives the funding and can utilize the funds for various uses in the business and your business house needs to repay the advance. However, there are substantial differences.

The Small Business Cash Advance is by nature, unsecured. The approval for business cash advance is not subject to the investigation or scrutiny that is undertaken in the case of a small business loan. You do not need to prove your credentials or demonstrate your plan.

Additionally, Small Business Cash Advance does not require any kind of share in equity ownership in the business house and the business house is free to utilize the funds in any manner whatsoever, as is required. The lenders of Small Business Cash Advance determine the amount of Small Business Cash Advance based on the amount of cash flow from the monthly credit card charges.

The approval rates of Small Business Cash Advance almost ten times higher than that of a regular bank loan. This is mainly because of the multiple barriers and the long winding application cycles and processes banks thrust upon the loan applicant.

If you want to procure a Small Business Cash Advance from any of the institutional lenders, your business house will have to accept the credit cards as a standard mode of payment.

The applicant of the Small Business Cash Advance will have to process a minimum amount as credit card sales every month, and additionally, the business must have been operational for a period of at least a year. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage is that the funding is made steady and is always consistently available to the applicant business house so that at no point in time, lack of cash becomes a hindrance in the development of the business and puts the business house in difficulties.

Small Business cash advances can be repaid by credit card sales and the repayments are usually processed through the merchant account of the business house. All other kinds of payments received in the form of check, cash or any other means are not accepted for repayment. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage with the small business cash advances is that they are hassle free and the business houses can procure such loans or advances very easily and with minimal documentation. The only downside is that these advances are unsecured and unsecured business cash advance can tend to become a liability.

All About The International Banking And Financial Studies Masters At Southampton

Here is a short summary of the MSc International Banking and Financial Studies masters degree course offered by the Management School at the University of Southampton to help would-be students to decide whether it is the course for them.

This International Banking and Financial Studies masters course aims to develop students’ existing skills through advanced study in the areas of banking and finance, with a particular emphasis on the international context in which these activities occur.

The International Banking and Financial Studies masters programme gives you a coherent theoretical framework for the various subject areas, although the emphasis throughout is on the practical application of financial techniques in the modern financial services environment.

Southampton Management School has an excellent international reputation for the analytical study of management and business. Studying the MSc International Banking and Financial Studies masters programme will introduce you to new concepts and knowledge, which can make all the difference in the job market.

At the Management School, all our degrees are taught by research-active academics who are also directly tackling business challenges outside the seminar room and putting theory into practice every day.

The International Banking and Financial Studies masters degree course is led by Dr. Gerhard Kling, who is a senior lecturer in Finance at the University of Southamptons Management School.

Gerhard received his PhD in Economics from the University of Tuebingen (Germany) and joined Utrecht University (The Netherlands) as Assistant Professor of Finance and Financial Markets (2004-2006).

In 2006, he went into the private sector and worked as Practice Specialist in Corporate Finance & Banking (McKinsey & Company, Germany) (2006-2007). Then he returned into academia and joined Bristol Business School (UWE, UK) as Senior Lecturer in Strategy (2007-2009).

In 2009, Gerhard was promoted to a Principal Lecturer in Strategy and Operations Management (2009-2010). On 1st October 2010 he joined the University of Southampton as a Senior Lecturer in Finance.
Southampton Management School has an excellent international reputation for the analytical study of management and business. Studying an MSc Management masters degree, or other postgraduate option, will introduce you to new concepts and knowledge, which can make all the difference in the job market.
All our degrees are taught by research-active academics who are also directly tackling business challenges outside the seminar room and put theory into practice every day.

To find out more about this International Banking and Financial Studies masters degree go to www.southampton.ac.uk/management

Why Use a Small Business Bank

One of the most important decisions a small business owner, or any business owner for that matter makes is what bank they are going to use. Small business banking provides a wealth of financial services beyond simple deposits, check writing, and withdrawal. Many small businesses need to establish a line of credit or perhaps even take out a loan. Another one of the many services that small businesses need to setup is credit card processing, payroll services, and automatic bill pay. A small company cannot function without the proper financial setup. In order to withstand the financial needs of a successful business, the company needs to set up an account with a bank that is familiar with small business needs.

In order for a bank to attract small businesses, they need to provide aggressive attractions and a wide variety of services. The bank must offer convenience. For example, many small businesses deal with cash and coin. Therefore, they will likely make many trips to the bank to deposit and withdraw money. A bank must also offer plenty of convenient ATM locations so that the small business can have access to their account at any time of the day or night when they need it.

Many banks charge fees ranging from credit card fees to ATM charges, wire transfer fees, and many other normal fees. As a small business owner, you should not find any surprises. Therefore, do not be afraid to ask the small business bank of your choice what fees they charge so that they are not caught by surprise. Make sure and choose a bank that is upfront about their charges, one that is capable of providing you with the lowest rates, the most feasible financial options, and the best in banking service so that you can run your business smoothly and efficiently.

Small business banks must also provide excellent customer service so that when a small business owner has a problem; bankers that can guide the business owner through their problems address the problem. There are many reasons why a small business owner would experience a banking problem such as transaction issues or a forgotten PIN. That is where the small banking specialists step in and take care of your worries so that they can get you and your account straightened out.

Retirement Planning for Small Business 3 options

Wondering if your business is too small for a group retirement plan?

One of the keys to attracting and retaining top employees is to offer a high-quality retirement plan. A group savings plan conveniently helps employees save money for the future while reducing and deferring taxes today. Plus, the investment you make in a group retirement plan is an investment you make in your organization, your employees and your reputation. Everyone’s a winner.

Three options stand-out depending on what you want to accomplish with your plan and how much flexibility you need. These are: 401(k) plans, SEP IRAs and SIMPLE IRAs.

The 401(k) Offers the Most Flexibility and High Contribution Limits The traditional 401(k) is probably the most widely known retirement product on the market. It’s the fully loaded, high performance SUV of retirement plans. It’s generally defined as one that enables a business owner and employees to make consistent, tax-deferred contributions during the length of their careers.

SEP IRAs are Pretty Easy to Start and 100% Funded by the Employer Simplified Employee Pensions, more commonly referred to as SEPs, are also a popular retirement plan choice as they offer a contribution limit that’s similar to a 401(k). It doesn’t have all the bells and whistles of a 401(k) plan, but it’s got a good engine under the hood. One of the most important things to understand about SEPs is that 100 percent of the contributions made are by the employer (no employee contributions allowed) and these dollars are immediately vested for the employee.

The SIMPLE IRA is a Solid, Affordable Third Option

The SIMPLE IRA’s name is a bit misleading (it actually stands for Savings Incentive Match Plan for Employees). While both employer and employee can contribute to the plan, the employer must match and matching is vested immediately.

If you do decide that you want to offer a retirement plan, you are definitely going to need some professional advice and guidance. Pension rules are complex, and the tax aspects of retirement plans can also be confusing.

As a financial planning and wealth management professional firm, Mintco Financial has been helping its clients effectively plan for comfortable retirements.

Michael Minter, as a managing partner of Mintco Financial, is a trusted investment management professional who carries more than 16 years of experience in this challenging career field.

Throughout his professional history, Michael Minter has gained strong insight into what skills and knowledge is necessary to perform investment management, wealth building services, small business development and retirement plans.

Michael MInter is also author of the book I-Plan, a guide for your financial security.

Call Michael Minter at 813-964-7100 at Mintco Financial.

Retirement Planning for Small Business

Take The 100 Day Challenge For Entrepreneur Success

By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

Facts On Investment Property Mortgage You NEED To Know

When buying an investment property you are likely looking to deposit as little down as possible to advance maximum control.

Be aware that if your property value falls you may possibly have a mortgage amount that is more than the price of your property. You really want to work with a guide or coach who can offer a number of experiences and guidance.

If you pick to use a 20% down payment for investment property mortgages the world is your oyster. Most financial institutions will bend over backwards to get your business.

You are considered very low threat to default on the mortgage.

You’ll still need a good credit score and the wages needed to qualify for the mortgage, but overall, you are in good shape to shop for a mortgage anywhere you please.

You should be able to acquire the most desirable interest rates available, whether you pick to go with a fixed rate or a wavering rate.

You should also be able to negotiate an ‘open mortgage’ which means that there is no mortgage penalty (often 3 months worth of interest) if you sell the house and pay off the mortgage early.

If you aren’t able to negotiate an open mortgage then ask if your mortgage is “portable”. If it is you may be able to move this mortgage into a new investment property with no penalty or condensed penalties.

And you should be able to elude having to purchase mortgage insurance all together.

All bank and/or credit union differs on this point but with approximately minimal effort and negotiation you must be able to avoid investment property mortgage insurance.

These are the details that an veteran mortgage adviser can help you with.

Know this…Investment property mortgages are constantly changing and there are new mortgages for investment properties coming accessible almost monthly!

So again, an veteran mortgage broker is likely your best answer.

For investors, lengthy amortization periods on investment property mortgages are advantageous because of two reasons: 1.The interest paid on these mortgages are tax deductible. 2.The lower monthly payment can reduce your monthly carrying costs very nicely.

Out of everything discussed around investment property mortgages, amortization periods get the most animated response from public.

There are details, fine print and exceptions to almost everything.

Things like mortgage penalties, mortgage insurance rates and mortgage stipulations need to be addressed.

So you will need to do your research and make sure the investment property mortgages you use are exact for you.

Ask questions, don’t be scared.

If what the bank or mortgage adviser is offering you is confusing, get clarification.

To meet experts in investment property mortgage who are limitedly available, go to SixFigureSyndication.com

Lawn Care Marketing Ideas For The Entrepreneur

Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

Identify your customers

Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

Get your services across

How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

Maximize your marketing strategies

When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

For more lawn care marketing ideas, visit now.

How To Become A Certified Financial Divorce Specialist

If you often work with individuals who are going through divorce proceedings, then you may want to consider becoming a Certified Financial Divorce Specialist (CFDS). Having this credential shows that you have comprehensive information that will help clients explore their financial options related to a divorce agreement. Training for the CFDS will make you better at helping your clients find a better position of financial stability.

Topics Covered in the CFDS Certification
The CFDS training is designed to improve and increase your knowledge of the complexities of the financial problems that are related to divorce agreements. The more you know about the tax, financial, and legal complexities of divorces cases, the better you can provide support for your clients. Furthermore, the course contains guidance on your role as a professional CFDS.

Here is a brief summary of the topics covered by this training program:
Assessing and identifying assets including family home, property, and pensions to career assets and benefit plans.
Overview of the various legal proceedings, the role of a professional CFDS, and the different methods of settling a divorce case.
Identifying the tax problems from the impact of child support and alimony. Identifying the reporting requirements when selling and dividing the house.
Information about malpractice, ethics, and working with other professionals on the case.
How to present and prepare financial affidavits and other reports.

Training Format of CFDS
The CFDS training program is available online. When you order the certification training course, you can expect to receive everything you will need to complete the entire course from the comforts of your office or home. In addition, the package includes a blinder with around 500 pages of content covering the topics mentioned before and more. This foundational case material also combines questions and case studies to make the learning more realistic.

The Family Law Software program is also included in the package. This program helps calculate the financial impact of various options that are under consideration. For instance, you can use this software to determine what will happen to your client if she assumes credit card debt to keep the house. Part of the initial training package allows you five months of access to this program. After the initial five months are over, there will be a monthly fee that includes ongoing access to technical assistance and software updates.

It usually takes around three months to prepare properly for the online examination. After you have successfully completed the examination, you are required to finish a case study while using the Family Law Software. If you successfully complete this, then you will receive your certification.

Starting Your Certified Financial Divorce Specialist Career
A marketing package will come with your certification. This package will provide guidance on how to promote your skills and knowledge. There is a listing of networking opportunities, template for a press release, and other advice that can help you establish yourself in this market as a CFDS.

How To Get The Entrepreneur’s Magic

Have you ever noticed how highly successful entrepreneurs seem to attract success as if by magic, while others struggle as if the odds are stacked heavily against them?
What do you think is the key element that allows their almost effortless success?

Is it their background?
Well, a recent study of a group of successful entrepreneurs revealed that they all came from a range of different backgrounds, some from very poor backgrounds. Despite the different circumstances from where they started, they were still able to attract success. So, having a privilege background is no guarantee of success.

Is it their brain power?
Quite a few of them had very little formal education at a high level when they started out on their road to success.

Is it that they bought lots of personal development CDs and books?
Some of them had never even heard of goal setting!!

Is it the quality of the support they receive from friends and family?
No, some were discouraged by friends or family for trying to change their current circumstances.

Is it that they were loved more as children?
A few of them were orphans and had a pretty miserable childhood.

Is it that they dont watch TV or avoid reading the papers?
No, they read the newspapers, and watched television.

So, if none of these factors directly contributed to their success, how were these entrepreneurs all with different circumstances, able to achieve their dreams of creating wealth?

If you were to gather them all in a room and ask the question, What is the secret to your success?,the answers would be all different. But, if you looked a little closer at the answers, you would discover one key ingredient. It wouldnt be obvious at first, but it would be very evident.

And that key ingredient would be fear.

Fear is an important part of success, and its fear that keeps so many of us from reaching our goals, or fulfilling our dreams.

Learning how to conquer your fears is a very big part of attracting the success into your life that seems to have been eluding you. Its a key ingredient that entrepreneurs have to master on their path to success.

Given their varying backgrounds, entrepreneurs were pushed into action by the fear of not achieving their goals and the consequences of failure.

Loan Modification Document Checklist

Home loan modification may be the best way to get out of delinquency and save your home. But promising as it is, a loan modification can only work if you do your part in the process. Reports from major lenders show that most loan modifications fail because people don’t comply with the requirements, particularly when it comes to paperwork. It may seem like a big task, but it’s not as complicated as it seems – and it’s always worth the effort to save your home.

Your home loan modification attorney can help you gather the documents you need to complete your application. To help you get started, here’s a list of loan modification documents required by most major lenders.

Hardship letter This is basically a letter explaining the circumstances of your default and how you have recovered. Make sure every claim can be backed up with solid evidence such as bank records, and don’t exaggerate or play down details. Your home loan modification attorney can help you draft your letter to meet your lender’s standards. Most lenders also require a photo ID and a copy of your social security card.

Proof of income Steady income is one of the main requirements for a home loan modification. Your bank will want to see proof that you’ll be able to make your payments once the loan is modified. The general requirement is two months’ worth of pay stubs and tax returns for the last two years, or if you’re self-employed, your latest IRS filing plus proof of two months’ worth of income. If you’re getting child support, pension, or other sources of income, you’ll need to provide proof of these as well.

Financial status Your bank will want to know how your current finances are, and whether you have assets other than your home. Provide bank statements from your current accounts, including checking and savings. If applicable, you can also submit statements from your 401(K), profit sharing plan, IRA, or retirement account. Investment accounts such as stocks and bonds can also serve as proof of assets. Your home loan modification attorney can help you determine which ones will be most valuable in your case.

Mortgage documents Most lenders will ask for your latest mortgage statement, as well as any recent correspondence you have received from them. If your mortgage payment doesn’t include insurance and taxes, you may need to provide these statements as well.

Other bills Not all lenders will require utility bills such as gas, electricity, phone and water, but it won’t hurt to put in some as well. These will give your bank an idea of your monthly expenditure, which in turn helps them find a suitable home loan modification plan. Other useful documents include garbage pickup bills, home insurance policies, and homeowners’ association dues.

Qiqqa Entrepreneur Wins 5k

James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn

How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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